![]() “I decided if ‘streetwear’ was gonna be the sign of the times, I was gonna define it rather than be defined by it,” Abloh told Dazed. The brand’s motto: “defining the grey area between black and white as the color Off-White”. Pyrex Vision was embraced by celebrities but, a year later, Abloh considered the experiment completed and rebranded the company Off-White was born. Having been recently appointed creative director of Kanye West’s creative agency, Donda, Abloh conceived Pyrex Vision as an artistic experiment: he bought deadstock Ralph Lauren rugby flannel shirts, screen-printed the company logo and the number 23 on them, and resold them for $550. History of Off-WhiteĪmerican designer Virgil Abloh (above) laid the groundwork for Off-White in 2012, when he founded his first company: Pyrex Vision. This hybrid has stolen every fashionista’s heart…including ours. Diagonal zebra stripes, zip ties, arrows, quotation marks, yellow industrial tape belts…Virgil Abloh’s Off-White merges unique, subversive, and instantly recognizable designs with exquisite made in Italy craftmanship. No one does luxury streetwear quite like Off-White. ![]() Find out how streetwear king Virgil Abloh’s vision became the “hottest brand on the planet”, and how to wear Off White Belt ![]()
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